
Serg Management
The Islands Most Beloved Restaurants
At SERG, we are dedicated to providing our guests with quality cuisine, exceptional service and genuine hospitality at each of our award-winning restaurants.
SERG Restaurant Group believes in creating a totally satisfying and memorable dining experience for every guest, every time by maintaining a SERG commitment to excellence.
In 1984, Hilton Head was hungry for a real neighborhood pizzeria experience and we were happy to deliver! The sheer delight we saw on the faces of our first Giuseppis Pizza & Pasta customers made us so happy, in fact, that we had to do it again. And again. And again.
We have come a long way since we delivered that first pizza, but the philosophy that is served up every day in every SERG establishment remains the same: Real people. Real Food. Real Passion.
Social Media Manager and Content Creator
Serg Management
$55,000-$70,000 per year
Salary
9 Hunter Rd, Hilton Head Island, SC 29926, USA
Location
Job Description
We are seeking a creative, strategic, and highly motivated Social Media Manager/Content Creator to join our Marketing Team. This individual will be responsible for managing all social media strategy, content creation, posting, and community engagement across our portfolio of restaurant brands. From developing engaging campaigns to producing high-quality visual and written content, this role plays a vital part in shaping the online presence of our restaurants.
The Social Media Manager/Content Creator will work closely with restaurant leadership and report directly to the Marketing Director.
Key Responsibilities
- Develop and execute social media strategies for each restaurant brand.
- Create original, high-quality photo, video, and written content tailored to each platform.
- Manage content calendars, schedule posts, and ensure consistent brand voice across accounts.
- Monitor performance metrics and provide regular reporting on engagement, reach, and growth.
- Stay up to date with social media trends, tools, and best practices to keep content fresh and relevant.
- Engage with followers and online communities to build strong relationships and increase brand loyalty.
- Collaborate with marketing, design, and restaurant operations teams on campaigns, events, and promotions.
- Provide creative input for advertising initiatives and paid media campaigns.
- Provide monthly reporting based on social performance.
- Attend events to capture content.
Qualifications
- 3+ years of experience in social media management and content creation, particularly on the Meta platforms. (preferably in hospitality, food & beverage, or lifestyle brands).
- Be able to work in a face-paced, as needed environment
- Be able to manage and maintain multiple clients.
- Strong photography, videography, and editing skills (mobile and professional-level).
- Proficiency with social media scheduling and analytics tools (e.g., Meta Business Suite, Later, Sprout Social, Hootsuite).
- Excellent writing, communication, and storytelling skills.
- Ability to work in a mobile environment to capture all content needed.
- Proven ability to manage multiple accounts and projects simultaneously.
- Creative eye for design; basic graphic design skills (Canva, Adobe Suite) are a plus.
- Strong organizational skills with attention to detail and deadlines.
- Must be able to work 9am-5pm, Monday through Friday, in an office environment.
- Must be able to work nights and weekends as needed.
- Passion for food, hospitality, and community engagement.
- Must have a reliable mode of transportation and a valid driver's license.
- Must be eligible to work in the U.S.